Consumer and market research analysis

Enhance your clinical conclusions

Consumer and market intelligence complements your clinical data. It provides a 360 view of the potential success of your product in the market, not just from a effectiveness perspective but from a market approach.

Consumer and market research analysis

Techniques and research projects

Segmentation research

Define your buyer personas

Brand positioning

Align your company values with your target audience

Neuromarketing analyses

Dive into the consumer's emotions and biometric responses

Marketing mix research

Find the best market strategy for your offering

Perception, satisfaction and loyalty

Study the expected vs perceived quality and its implications to satisfaction and loyalty

Consumer research a complementary service to your clinical research program

As part of your clinical research program, we can conduct multiple consumer analysis depending on your goals. Capturing and including behavioural data in your study can help understand some major variables such as the effectiveness of the treatment, patient compliance and predict the future success of your product in the market before the product development process finishes.

Our Process

Our Clinical Trial Process


Clinical Design

Study design is a significant phase of any clinical research project. At Atlantia we can plan and guide you to design a successful trial depending on your focus: to increase sales, to obtain a health claim or as a proof of efficacy.

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Trial Regulation

Our regulatory services include ethical submissions and approvals as well as regulatory compliance with global health agencies.

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Study Recruitment

Atlantia offers a proven ability to meet recruitment milestones of healthy, pre-diseased and diseased participants. We have access to populations of all age groups and we are experienced in recruiting populations from 20 to 600 participants per trial on budget, and on time.

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Study Conduct

Our unique model maximises control, reduces the risk of data inconsistency, and brings a sense of assurance to our clients dealing with one competent organisation as opposed multiple contract research organisations.

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Trial analysis

At Atlantia your clinical data is at the centre of our service. When the samples are collected either during study visits or remotely they are prepared and stored at our facilities at -80*c, -20*C or refrigerated temperature and analysed by our research partners.

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Study reporting

The Atlantia Clinical Research team provides a comprehensive study reporting service. Our statisticians adhere to ICH-GCP standards to produce a statistical study report, and if the client requests, a full clinical study report.

Get in touch!

Our team can guide you. Schedule a meeting with our research experts to discuss your clinical research program today.

Video camera endoscopy (VCE) clinical trial

The results speak for themselves

Our team has put together these clinical trial case studies in multiple topics to help you understand how we have assisted other sponsors in the past to tailor their clinical research programs.

Danisco : logo
Unilever: logo
Aker Biomarine: logo