Consumer and market intelligence complements your clinical data. It provides a 360 view of the potential success of your product in the market.
Our consumer research services are designed to provide a comprehensive and customized approach to participant insights within clinical trials, with a focus on delivering actionable know-how and recommendations.
Responding to multiple business questions: a clinical trial can help sponsors to differentiate which products are effective or not. Including consumer research data can provide company stakeholder a 360 view of the company strategy and its fit to market needs.
Sponsors can design products that really matters to them, which can lead to more relevant and meaningful results.
Sponsors can understand possible differences in product compliance and product effectiveness adding the behavioural component to their analysis.
Sponsors can identify areas where the participant experience can be improved, such as reducing the burden of participation, improving communication with participants, and providing more support.