Marketing Executive

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).  
• +3 years of experience in B2B marketing, with a proven track record of success.  
• Strong understanding of B2B sales cycles and buyer personas. Knowledge of the nutraceutical, functional food, microbiome and/or pharmaceutical markets is advantageous.  
• Proficiency in marketing automation tools and CRM systems (e.g. HubSpot).  
• Excellent written and verbal communication skills.  
• Analytical mindset with the ability to use data to drive marketing decisions.  
• Demonstrated leadership skills and the ability to manage a team.  

We are seeking an experienced Marketing Executive to lead our B2B marketing efforts. The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful B2B marketing strategies. They will be responsible for planning, implementing, and overseeing marketing initiatives that drive lead generation, customer acquisition, lead nurturing, and brand awareness in the B2B space. Additionally, this role will involve managing a small team of marketing and design professionals.

1. Develop and Execute Marketing Strategies:  

• Work closely with the Chief Commercial Officer to define and refine the B2B marketing strategy.  
• Develop and implement comprehensive marketing plans that align with company sales goals and objectives.  

2. Lead Generation and Customer Acquisition:

• Identify target market segments and develop strategies to reach and engage them.  

• Manage lead generation campaigns, utilizing various channels such as content marketing, email marketing, events, webinars, and more.  

3. Lead Nurturing:

• Implement lead nurturing strategies to engage and educate leads, ensuring a smooth transition through the sales funnel.
• Collaborate with the sales team to provide them with qualified and nurtured leads.

4. Content Development and Marketing Collateral:

• Oversee the creation of high-quality content including whitepapers, case studies, blog posts, and other collateral to support lead generation efforts.  
• Collaborate with other departments to oversee and/or produce high-quality scientific content.  

5. Digital Marketing:

• Manage digital marketing campaigns, including pay-per-click advertising, display advertising, SEO/SEM, and social media marketing.  
• Utilize analytics to track and optimize campaign performance.  

6. Event Planning and Participation:

• Plan and attend B2B events, trade shows, webinars, and conferences to promote brand visibility and generate leads.  

7. Sales Enablement:

• Collaborate with the sales team to provide them with the necessary tools and materials for effective selling, such as presentations, brochures, and competitive analysis.  

8. People Management:

• Lead and mentor a team of marketing and design professionals, providing guidance, feedback, and performance evaluations.  
• Foster a collaborative and high-performing marketing team.  

9. Market Research and Analysis:

• Conduct market research to identify industry trends, competitor activities, and customer preferences.  
• Use data-driven insights to refine marketing strategies and tactics.  

10. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.